It additionally stores user data to help developers and marketers offer users a personalized and targeted app experience right after they open an app. This type of deep linking takes a user directly to the content they have shown interest in or an appropriate app store if the app isn’t already installed. Simply put, the deep linking here is ‘deferred’ until the application is installed by the user. But if they don’t have the app installed, it instead takes them to the right app store and asks them to download the app to view the content. The deep link directly takes them to the relevant content inside the app. This type of deep linking applies when the mobile user has the app installed. They otherwise lead to an error page, leading to the user bouncing off from their journey with your app. One of the shortcomings of this deep link is that they only work if the user already has the mobile app installed. Standard deep linkingĪ standard or traditional deep link is one that directs users to a specific part of your app or relevant content, using the app URL. Source What are the different types of deep linking? 1. Here’s a visual representation of how directing users with a deep link and without a deep link works: Simply put, the mobile user can first go through the content that interested them and then decide whether or not to download the app. Deep links basically eradicate the need for a mobile user to install an app and open it to search for content they want to see, enhancing their user experience. This could be within the mobile app or to another product of the app. Do you really need deep linking? What is app deep linking?Ī deep link is a link that directs your mobile app user to content that is relevant to what they clicked through.
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